gimmick
noun /ˈɡɪmɪk/
/ˈɡɪmɪk/
(often disapproving)- an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something
（为引人注意或诱人购买而搞的）花招，把戏，噱头 - a promotional/publicity/sales gimmick
以推销／宣传／销售为目的的花招 - We don’t use gimmicks to sell our products.
我们不使用噱头来销售我们的产品。 - The promise of lower taxation may have been just an election gimmick to gain votes.
减税的承诺或许只是争取选票的一种手法。 - a new gimmick to encourage people to go to the cinema
鼓动大众去看电影的新噱头
Collocations Dictionaryadjective- latest
- new
- election
- …
- just a gimmick
- nothing more than a gimmick
- only a gimmick
- …
词源1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians' apparatus’. - a promotional/publicity/sales gimmick