hype
noun /haɪp/
  /haɪp/
[uncountable] (informal, disapproving)- advertisements and discussion in the media telling the public about a product and about how good or important it is(电视、广播等中言过其实的)促销广告,促销讨论 - marketing/media hype夸张的促销/媒体广告 
- Don't believe all the hype—the book isn't that good.别相信那些天花乱坠的宣传,那本书没那么好。 
 - The movie failed to live up to all the hype.这部电影被吹上了天,其实盛名难副。 
- This new game is getting plenty of hype.新游戏正被大肆炒作。 
- the hype surrounding her latest book围绕她的新书所作的大肆宣传 
 Collocations Dictionaryadjective- media
- marketing
- pre-fight
- …
 - live up to
- get
- believe
- …
 - surround something
 - hype about
 词源1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.
- marketing/media hype