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词汇 marketing mix
释义

marketing mix

noun
/ˈmɑːkɪtɪŋ mɪks/
/ˈmɑːrkɪtɪŋ mɪks/
[usually singular] (business商业)
  1. the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can change to persuade people to buy the product营销组合(即产品特征、价格、广告宣传方式以及营销地的组合,企业可调整这些项目以实现其营销目标)
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