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词汇 merchandising
释义

merchandising

noun
/ˈmɜːtʃəndaɪzɪŋ/
/ˈmɜːrtʃəndaɪzɪŋ/
[uncountable]
  1. the activity of selling goods, or of trying to sell them, by advertising or displaying them推销;展销
  2. products connected with a popular film, person or event; the process of selling these goods(根据受欢迎的电影、人物或事件而生产的)周边产品;相关产品的销售
    • millions of pounds’ worth of Batman merchandising价值数百万英镑的蝙蝠侠的周边产品
    Topics Film and theatrec2
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