price point
noun /ˈpraɪs pɔɪnt/
  /ˈpraɪs pɔɪnt/
(business- one of the possible prices that a company can charge for a product or service in order to create a high demand for it价格点:公司为产品或服务产生高需求而可能收取的价格之一 - They don't want to cheapen the brand by going with a lower price point for their new car.他们不想通过降低新车的价格点来降低这个品牌的价格。 
 
- They don't want to cheapen the brand by going with a lower price point for their new car.