SWOT analysis
noun /ˈswɒt ənæləsɪs/
/ˈswɑːt ənæləsɪs/
- a study done by an organization in order to find its strengths and weaknesses, and what problems or opportunities it should deal with. SWOT is formed from the initial letters of ‘strengths’, ‘weaknesses’, ‘opportunities’ and ‘threats’.
SWOT 分析，强弱利弊分析（为 strengths、weaknesses、opportunities 和 threats 的首字母，机构对自身实力与弱点以及应处理的问题或应利用的机遇的分析） 词源1990s: SWOT, acronym from strengths, weaknesses, opportunities, threats.